Unlock the Power
Halifax Hawks
Graphic Design, Social Media Marketing, Website Management
The Ask: The Halifax Hawks aim to boost their registration for the upcoming season while showcasing their fantastic initiatives, including financial aid and equipment donations.
The Approach: How can we make Canada's game more accessible?
FMG had a single message we wanted to convey with this campaign: Hockey is for everyone.
Highlighting the benefits of team sports and the critical financial support systems that the Halifax Hawks implement was fundamental to this campaign. Producing something professional, engaging, and enticing to parents was also key.
The Results: This campaign helped increase awareness and registration for the Halifax Hawks and helped attract new interest from current and potential participants.
The campaign aimed to and successfully targeted three profiles of Nova Scotians. First, to provide a gentle nudge to families who are curious about the idea of hockey. Second, remind the die-hard hockey families that registration is now open. Lastly, to introduce the idea of hockey to families who have never considered it due to financial reasons and inaccessibility.